Analytics

UTMPro provides real-time analytics for every link you create.

Dashboard Overview

The analytics dashboard shows: total clicks, unique clicks, leads, revenue, and a time-series chart of clicks over time.

Time Ranges

Filter analytics by: 1 hour, 24 hours, 7 days, 30 days, 90 days, or 1 year. Analytics retention depends on your plan.

Breakdowns

  • Click Map — Visual country-level breakdown with flag emojis
  • Devices — Desktop, Mobile, Tablet distribution chart
  • Browsers — Chrome, Firefox, Safari, Edge breakdown
  • Operating Systems — Windows, macOS, iOS, Android, Linux
  • Referrers — Where clicks are coming from
  • Top Links — Your best-performing links

Conversion Funnel

Visualize your conversion path: Clicks → Leads → Sales, with conversion rates at each step.

Public Stats

Share a public analytics page with advertisers or partners via /stats/{linkExternalId}.

Analytics Retention

PlanRetention
Free30 days
Pro1 year
Business3 years
Advanced5 years